Convenient, Frictionless Purchasing

Google Play makes it fast and easy for your customers to buy your products, whether from a phone, a tablet, or a desktop computer. They can purchase instantly with a streamlined, consistent purchasing process and convenient payment methods.

Users pay by charging their monthly carrier bills . The benefit of Direct Carrier Billing is that it opens up markets where credit cards are less common, as purchases are charged to your customers’ monthly mobile phone bills. This option is available to users in key markets around the world. Many more will get the option in the months ahead.

Users can pay using any credit card that they’ve registered in Google Play. Credit Cards added to Google Play are stored in the user’s Google wallet and available for in-app purchases and instant buys too. To make it easy for users to get started, registration is offered as a part of the initial device setup process.

Gift cards enable users to add value to their Google Play balance by entering a unique code printed on a card purchased online or from major retailers. More information gift cards can be found here.

Google Play balance, also known as stored value, is a stored account balance in Google Play. Users can increase their balance by redeeming gift cards or by earning rewards through the Google Opinions Rewards app, and they can use their balance to make purchases of apps, games, or other content.

The payment methods available to users may vary based on location, carrier network, and other factors.